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	<title>Comments on: What is the Library Expanding into?</title>
	<atom:link href="http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/</link>
	<description>or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk</description>
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		<title>By: herzogbr</title>
		<link>http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/#comment-58</link>
		<dc:creator>herzogbr</dc:creator>
		<pubDate>Mon, 13 Nov 2006 03:19:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.swissarmylibrarian.net/?p=17#comment-58</guid>
		<description><![CDATA[Yes - great analogy.  And as shocking as the revulsion these people showed for reading was, after I thought about it a bit, I don&#039;t think they were &lt;i&gt;offended&lt;/i&gt; by books.  It seemed that their reaction was more along the lines of &quot;reading is punishment, like Mr. Roth&#039;s 11th grade literature class - ugh, that was unbearable;&quot; and that&#039;s where they&#039;ve been ever since high school.  It&#039;d be great to show people that reading can be fun (and we might only have a small window to get people into actual print books - we&#039;ve got to get on them before &lt;a href=&quot;http://www.apple.com&quot; rel=&quot;nofollow&quot;&gt;Apple&lt;/a&gt; comes out with the brainPod, to which people can just uplink books from &lt;a href=&quot;http://www.itunes.com&quot; rel=&quot;nofollow&quot;&gt;iTunes&lt;/a&gt; or &lt;a href=&quot;http://www.overdrive.com&quot; rel=&quot;nofollow&quot;&gt;Overdrive&lt;/a&gt; and search for the information they need [but then again, libraries are about information, not books, so maybe this wouldn’t be so bad]).

Anyway, perhaps we&#039;re approaching the whole idea of outreach incorrectly.  My &lt;a href=&quot;http://sba.udayton.edu&quot; rel=&quot;nofollow&quot;&gt;marketing degree&lt;/a&gt; tells me that perhaps libraries need to do a better job at identifying and approaching a target audience.  I mean, maybe general elections and Wal-Marts are too wide a net to cast.  I still like &lt;a href=&quot;http://www.remainingrelevant.net&quot; rel=&quot;nofollow&quot;&gt;Lichen&lt;/a&gt;’s &lt;a href=&quot;http://www.remainingrelevant.net/remaining/138&quot; rel=&quot;nofollow&quot;&gt;idea&lt;/a&gt; of being where our demographic is likely to be.]]></description>
		<content:encoded><![CDATA[<p>Yes &#8211; great analogy.  And as shocking as the revulsion these people showed for reading was, after I thought about it a bit, I don&#8217;t think they were <i>offended</i> by books.  It seemed that their reaction was more along the lines of &#8220;reading is punishment, like Mr. Roth&#8217;s 11th grade literature class &#8211; ugh, that was unbearable;&#8221; and that&#8217;s where they&#8217;ve been ever since high school.  It&#8217;d be great to show people that reading can be fun (and we might only have a small window to get people into actual print books &#8211; we&#8217;ve got to get on them before <a href="http://www.apple.com" rel="nofollow">Apple</a> comes out with the brainPod, to which people can just uplink books from <a href="http://www.itunes.com" rel="nofollow">iTunes</a> or <a href="http://www.overdrive.com" rel="nofollow">Overdrive</a> and search for the information they need [but then again, libraries are about information, not books, so maybe this wouldn’t be so bad]).</p>
<p>Anyway, perhaps we&#8217;re approaching the whole idea of outreach incorrectly.  My <a href="http://sba.udayton.edu" rel="nofollow">marketing degree</a> tells me that perhaps libraries need to do a better job at identifying and approaching a target audience.  I mean, maybe general elections and Wal-Marts are too wide a net to cast.  I still like <a href="http://www.remainingrelevant.net" rel="nofollow">Lichen</a>’s <a href="http://www.remainingrelevant.net/remaining/138" rel="nofollow">idea</a> of being where our demographic is likely to be.</p>
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		<title>By: jessamyn</title>
		<link>http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/#comment-57</link>
		<dc:creator>jessamyn</dc:creator>
		<pubDate>Sun, 12 Nov 2006 09:23:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.swissarmylibrarian.net/?p=17#comment-57</guid>
		<description><![CDATA[Dude, totally! I remember when I was doing outreach at my library by tabling in front of Wal-Mart. I was just trying to sign people up for library cards and so many people were like &quot;thanks, but I don&#039;t read&quot; as if that was some sort of totally okay thing to say along the lines of &quot;I don&#039;t smoke&quot; It was a real eye-opener for me.]]></description>
		<content:encoded><![CDATA[<p>Dude, totally! I remember when I was doing outreach at my library by tabling in front of Wal-Mart. I was just trying to sign people up for library cards and so many people were like &#8220;thanks, but I don&#8217;t read&#8221; as if that was some sort of totally okay thing to say along the lines of &#8220;I don&#8217;t smoke&#8221; It was a real eye-opener for me.</p>
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		<title>By: herzogbr</title>
		<link>http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/#comment-56</link>
		<dc:creator>herzogbr</dc:creator>
		<pubDate>Fri, 10 Nov 2006 19:03:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.swissarmylibrarian.net/?p=17#comment-56</guid>
		<description><![CDATA[Yeah, they&#039;re out there - I guess I just need to get out of my little cocoon more often.  If not reading-for-pleasure, it would be nice to know what library services those people might be interested in.

And the greatest joke in the world?  Yes, it&#039;s not going anywhere.]]></description>
		<content:encoded><![CDATA[<p>Yeah, they&#8217;re out there &#8211; I guess I just need to get out of my little cocoon more often.  If not reading-for-pleasure, it would be nice to know what library services those people might be interested in.</p>
<p>And the greatest joke in the world?  Yes, it&#8217;s not going anywhere.</p>
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		<title>By: Kate</title>
		<link>http://www.swissarmylibrarian.net/2006/11/09/what-is-the-library-expanding-into/#comment-55</link>
		<dc:creator>Kate</dc:creator>
		<pubDate>Fri, 10 Nov 2006 15:32:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.swissarmylibrarian.net/?p=17#comment-55</guid>
		<description><![CDATA[Man, that is a bit depressing albeit expected.  There are sick twisted people out there who don&#039;t like libraries.  They should seek professional help.  :)

You are still telling that joke?  :P]]></description>
		<content:encoded><![CDATA[<p>Man, that is a bit depressing albeit expected.  There are sick twisted people out there who don&#8217;t like libraries.  They should seek professional help.  <img src='http://www.swissarmylibrarian.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You are still telling that joke?  <img src='http://www.swissarmylibrarian.net/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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