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	<title>Comments on: New Massachusetts Library Directory</title>
	<atom:link href="http://www.swissarmylibrarian.net/2008/01/17/new-massachusetts-library-directory/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.swissarmylibrarian.net/2008/01/17/new-massachusetts-library-directory/</link>
	<description>or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk</description>
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		<title>By: Brian Herzog</title>
		<link>http://www.swissarmylibrarian.net/2008/01/17/new-massachusetts-library-directory/#comment-336</link>
		<dc:creator>Brian Herzog</dc:creator>
		<pubDate>Thu, 24 Jan 2008 20:56:59 +0000</pubDate>
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		<description><![CDATA[An update - here are links to the campaign&#039;s television and radio commercials:
&lt;a href=&quot;http://www.masslibraries.org/tv&quot; rel=&quot;nofollow&quot;&gt;http://www.masslibraries.org/tv&lt;/a&gt;
&lt;a href=&quot;http://www.masslibraries.org/radio&quot; rel=&quot;nofollow&quot;&gt;http://www.masslibraries.org/radio&lt;/a&gt;

And a link to the Library Toolkit - it includes a description of the plan, talking points, the marketing strategy and schedule, and more:
&lt;a href=&quot;http://mblc.state.ma.us/advisory/public-relations/campaign/campaign2008/MBLC_ToolKit.pdf&quot; rel=&quot;nofollow&quot;&gt;Library ToolKit [pdf, 662KB]&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p>An update &#8211; here are links to the campaign&#8217;s television and radio commercials:<br />
<a href="http://www.masslibraries.org/tv" rel="nofollow">http://www.masslibraries.org/tv</a><br />
<a href="http://www.masslibraries.org/radio" rel="nofollow">http://www.masslibraries.org/radio</a></p>
<p>And a link to the Library Toolkit &#8211; it includes a description of the plan, talking points, the marketing strategy and schedule, and more:<br />
<a href="http://mblc.state.ma.us/advisory/public-relations/campaign/campaign2008/MBLC_ToolKit.pdf" rel="nofollow">Library ToolKit [pdf, 662KB]</a></p>
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