Your Library is a Part of This Nutritious Breakfast
November 3rd, 2009
I’ve mentioned the Library Use Value Calculator a few times, including that the ALA liked it so much they added it to their Tough Times Toolkit (under Making the Case).
Now they’ve gone one better - the ALA partnered with Safeway to take the Library Calculator out of the virtual world and bring it to the breakfast table.
The artwork [pdf] on the back of their cereal box looks great*, and it certainly gets the point across (I think the “get rich” angle is odd, but I guess that’s marketing). It seems fairly intuitive, lists useful facts, and also includes a nice library-related quote from Barack Obama.
Check out the ALA’s webpage, the box itself [pdf], and if there’s a store near you that carries Safeway cereal, look for it. Sadly, there doesn’t seem to be any in New England.
*Also good is that it satisfies my cereal box rule: whatever is on the back of the box should be interesting enough to keep you occupied for as long as the cereal inside the box lasts. I mean, those little mazes they put on the back of some boxes might keep me occupied for the first bowl, but what about all the subsequent mornings I eat that cereal? See, if I were president philosopher-king, the world would be a whole lot different.
[November 3rd, 2009 at 11:57 am | permalink]
Too bad the online form doesn’t work.
[November 3rd, 2009 at 12:42 pm | permalink]
@Lesli: Which form do you mean?
[November 4th, 2009 at 12:24 am | permalink]
Thanks for posting this link. I wasn’t aware they had made it easier to embed.