There was an article in our local paper this week about a resident's experience volunteering in the community. Nice, but what I especially like is that he cited http://www.chelmsfordvolunteers.org as the way he found his volunteer opportunity.
This stood out to me (and others at the library) because this website was created and maintained by the library - yay us! The article doesn't mention the library at all, but it's still a win because the resident found what he was looking for.
I'll be the first to admit that the Chelmsford Volunteers site isn't a marvel of design. We created it a few years ago to be a centralized listing of organizations in town that have volunteer opportunities, because this is something we get asked about a lot. It's evolved over time, and now a simple WordPress website, with a calendar of upcoming events, and one page for each organization so that it's easy for people to search.
The reason I bring it up here is because I was curious if any other libraries maintain websites under a domain different from the main library's website. My library also maintains the website for our town-wide history project.
Our logic for creating these as separate websites includes:
- branding: it's easier to remember "chelmsfordvolunteers.org" than "chelmsfordlibrary.org/volunteers" or something else
- shared resource: the chelmsfordhistory.org is a project involving other organizations in town, and I think having a non-library website makes us all co-owners of the project, instead of the other groups just contributing to a library project
- focus: the library does a lot of things, but each of these separate websites are very focused on one specific area - having standalone websites lets visitors see only what's relevant to that topic, instead of all the other stuff we do, which might be a distraction
- it's easy: all our websites are hosted at bluehost.com - creating a new website is a matter of buying a new domain and clicking a button, and it's ready to go
I'd be very curious to hear about other libraries' experiences with maintain websites beyond the primary web presence - how you do it, why, is it successful, etc. If this is something you do, please leave a note in the comments with a link to your website - thanks.