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Cross-Branding the Library Symbol

   July 7th, 2015

My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).

Everyone knows the traditional library symbol...

LibrarySymbol01


Here's one to get us attention during the comic book movies trend...

LibrarySymbolSuper01


And one to appeal to athletes...

LibrarySymbolAth01


The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...

LibrarySymbolAth02


And of course one for coffee drinkers...

LibrarySymbolSB01


And again for coffee drinkers who like a creepy face...

LibrarySymbolSB02


I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.




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9 Responses to “Cross-Branding the Library Symbol”

  1. Casey Says:

    I just wish the icon/logo didn’t remind me so much of a toilet 🙁

  2. Moe Says:

    Great logos!
    Casey just burst my bubble… I will never see the logo the same ever again.

  3. Alex Zealand Says:

    These are great – I shared several on our tumblr: http://arlingtonvalib.tumblr.com/post/123479787781/reader-logos-with-extra-personality-created-by

  4. Brian Herzog Says:

    @Casey: sigh, now that you say that, it kind of does look like (the top half) of a guy enjoying his morning paper and constitutional. Thanks.

    @Moe: thank you, and I’m with you. Thanks again, @Casey.

    @Alex: that’s awesome – thanks!

  5. looloolooweez Says:

    These are fantastic. Would you consider allowing us to make buttons out of these at our next teen group meeting? (We just got a new button maker.)

  6. Benjamin Kalish Says:

    I love the superlibrary logo!

  7. Brian Herzog Says:

    @looloolooweez: of course – I hope they come out well.

    @Ben: thank you. See, this is what I get up to instead of writing WordPress plugins.

  8. Emma Says:

    The superman one is particularly timely since this year’s summer reading theme is “Every Hero Has a Story”!

  9. Brian Herzog Says:

    @Emma: oh, you’re right – nice catch. I even thought about that while I was writing the post and then promptly forgot. And of course, Superman has one of the best stories!