or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk

Archives for Marketing:

Cross-Branding the Library Symbol

   July 7th, 2015 Brian Herzog

My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).

Everyone knows the traditional library symbol...


Here's one to get us attention during the comic book movies trend...


And one to appeal to athletes...


The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...


And of course one for coffee drinkers...


And again for coffee drinkers who like a creepy face...


I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.

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Readbox – Red and White and Fun All Over

   April 15th, 2015 Brian Herzog

A friend of mine sent me a link to this:


Pretty neat, and not too difficult a display to make. Good job, whichever library this is. Thanks Chris.

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World’s Most Visited Tourist Attractions

   March 20th, 2015 Brian Herzog

From the Massachusetts Board of Library Commissioners comes this infographic. I'm not sure that the number of people who use Massachusetts libraries are strictly tourists, but still it's a nice-looking way to illustrate that libraries have not been killed off by the internet.

Most Visited Tourist Attraction

Take that, Niagara Falls! Incidentally, here's Travel+Leisure's full list of visit statistics.

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Sadly I guessed cafeteria.

   February 19th, 2015 Brian Herzog

My brother sent me this image, which I believe is from the Sandusky Register. The title of this post was his only comment, and the funny thing is that it was my first thought too:

Answer: Libraries

Regardless, great job to the Sandusky Library for running this in the local paper (I presume it was them, anyway). Interesting and engaging, and anyone who reads the paper can't help but be reminded of the library.

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San Rafael offers first ever bamboo library cards

   July 30th, 2014 Brian Herzog

I first saw this about a month ago, but just recently remembered how cool it was and wanted to pass it along. Did you hear that the San Rafael Public Library is offering bamboo library cards to patrons?


Now that's awesome. It sounds terribly expensive, but however they can afford it, it's got to be making a big impact with their patrons. The cards look great, and it's wonderful to see a library incorporating a renewable resource like this.

Way to go, San Rafael Public Library!

But of course, I'm never satisfied until I can steal and improve. My library won't be doing this, but if we did, maybe we could use something with a local connection, instead of bamboo. Chelmsford is known for glass and granite, so why not try a library card made out of one of those materials? Impractical? Pah.

Well, maybe. Then it hit me - has any library ever used library cards made out of discarded/recycled books? I don't really know how it would be done - laminated pages or covers, or completely pulped and re-pressed into new cards? It'd be fun if you could still read the text on the page or see the cover artwork. Also neat to put the library logo and barcode on one side, so there would be some uniformity, but otherwise the flipside of the card would be different so each card would be unique.

I like this idea, but haven't looked around to see if anyone has done it, or how it could even be done. One of these days, in my spare time...

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Good Example of a Library Blog

   August 14th, 2013 Brian Herzog

Robbins Library blog postI get behind on Twitter very easily, so it was only recently when I was going back reading old tweets that I saw Jenny Arch retweet of the Robbins (Arlington, MA) Library's blog post about Under-the-radar library resources.

I thought that was a great idea for a blog post at my library too, so I am going to shamelessly steal the idea soon.

But then I started reading more of the posts on the Robbins Library blog, and realized just how great a job they do with it. It actually made me feel a little bad about how lax I've become with the Chelmsford Library blog - so I'm going to turn that guilt into inspiration to do a better job.

My goal for our library blog is one post a week, with the topic being something of slightly lasting content. We use Facebook and Twitter for more immediate or interactive content, whereas the blog posts are things that people might find months or years from now and still find useful. Also, blog posts tend to be longer, explaining how to use a database or the rationale behind a new policy. I like these guidelines - I'm just going to make a point of being better at it.

Good job, Robbins Library!

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