or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk

Archives for Marketing:

Boosting a Post on Facebook

   May 27th, 2016 Brian Herzog

boostfacebookI mentioned this in passing at a meeting not too long ago, and it got enough interest that I thought it'd be worth posting here.

The meeting topic was library marketing, especially for programs. I mentioned that my library occasionally boosted Facebook posts to great success - and it seemed like no one else in the room had done this for their library.

Not that we're experts - above, "occasionally" means twice in the last three or so years. We've only done it for huge events (a major author coming to speak kind of events) where, with just about a week to go before the event, the number of tickets we'd given out was frightening low. We'd be scrambling trying to push awareness of the event however we could, and so we'd boost that post on Facebook too.

In general, our posts go out to an average of 400 people. That varies wildly, but that's probably a pretty good average. When we boosted the posts though, those would reach 5,000 people.

I think we allocated about $20 for the boosts, which we paid for on the library's credit card. Later, the Friends reimbursed us from the programming budget, since it was program advertising. We'd choose a new targeted audience by location, and just use Chelmsford's zip codes.

And our events were successful, so I'm inclined to say this was worth it. Tougher if your town only lets you pay for things by check, but still worth looking into because it isn't a whole lot of money and does seem to help us reach people on Facebook (although, I do hate having to play Facebook's game).

Does anyone else do this successfully, or regularly? Has it ever backfired on you? Please share your experiences in the comments. Thanks.

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Cross-Branding the Library Symbol

   July 7th, 2015 Brian Herzog

My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).

Everyone knows the traditional library symbol...


Here's one to get us attention during the comic book movies trend...


And one to appeal to athletes...


The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...


And of course one for coffee drinkers...


And again for coffee drinkers who like a creepy face...


I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.

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Readbox – Red and White and Fun All Over

   April 15th, 2015 Brian Herzog

A friend of mine sent me a link to this:


Pretty neat, and not too difficult a display to make. Good job, whichever library this is. Thanks Chris.

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World’s Most Visited Tourist Attractions

   March 20th, 2015 Brian Herzog

From the Massachusetts Board of Library Commissioners comes this infographic. I'm not sure that the number of people who use Massachusetts libraries are strictly tourists, but still it's a nice-looking way to illustrate that libraries have not been killed off by the internet.

Most Visited Tourist Attraction

Take that, Niagara Falls! Incidentally, here's Travel+Leisure's full list of visit statistics.

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Sadly I guessed cafeteria.

   February 19th, 2015 Brian Herzog

My brother sent me this image, which I believe is from the Sandusky Register. The title of this post was his only comment, and the funny thing is that it was my first thought too:

Answer: Libraries

Regardless, great job to the Sandusky Library for running this in the local paper (I presume it was them, anyway). Interesting and engaging, and anyone who reads the paper can't help but be reminded of the library.

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San Rafael offers first ever bamboo library cards

   July 30th, 2014 Brian Herzog

I first saw this about a month ago, but just recently remembered how cool it was and wanted to pass it along. Did you hear that the San Rafael Public Library is offering bamboo library cards to patrons?


Now that's awesome. It sounds terribly expensive, but however they can afford it, it's got to be making a big impact with their patrons. The cards look great, and it's wonderful to see a library incorporating a renewable resource like this.

Way to go, San Rafael Public Library!

But of course, I'm never satisfied until I can steal and improve. My library won't be doing this, but if we did, maybe we could use something with a local connection, instead of bamboo. Chelmsford is known for glass and granite, so why not try a library card made out of one of those materials? Impractical? Pah.

Well, maybe. Then it hit me - has any library ever used library cards made out of discarded/recycled books? I don't really know how it would be done - laminated pages or covers, or completely pulped and re-pressed into new cards? It'd be fun if you could still read the text on the page or see the cover artwork. Also neat to put the library logo and barcode on one side, so there would be some uniformity, but otherwise the flipside of the card would be different so each card would be unique.

I like this idea, but haven't looked around to see if anyone has done it, or how it could even be done. One of these days, in my spare time...

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