or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk



Archives for Marketing:


Readbox – Red and White and Fun All Over

   April 15th, 2015 Brian Herzog

A friend of mine sent me a link to this:

readbox

Pretty neat, and not too difficult a display to make. Good job, whichever library this is. Thanks Chris.



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World’s Most Visited Tourist Attractions

   March 20th, 2015 Brian Herzog

From the Massachusetts Board of Library Commissioners comes this infographic. I'm not sure that the number of people who use Massachusetts libraries are strictly tourists, but still it's a nice-looking way to illustrate that libraries have not been killed off by the internet.

Most Visited Tourist Attraction

Take that, Niagara Falls! Incidentally, here's Travel+Leisure's full list of visit statistics.



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Sadly I guessed cafeteria.

   February 19th, 2015 Brian Herzog

My brother sent me this image, which I believe is from the Sandusky Register. The title of this post was his only comment, and the funny thing is that it was my first thought too:

Answer: Libraries

Regardless, great job to the Sandusky Library for running this in the local paper (I presume it was them, anyway). Interesting and engaging, and anyone who reads the paper can't help but be reminded of the library.



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San Rafael offers first ever bamboo library cards

   July 30th, 2014 Brian Herzog

I first saw this about a month ago, but just recently remembered how cool it was and wanted to pass it along. Did you hear that the San Rafael Public Library is offering bamboo library cards to patrons?

SRPLbamboo-library-card

Now that's awesome. It sounds terribly expensive, but however they can afford it, it's got to be making a big impact with their patrons. The cards look great, and it's wonderful to see a library incorporating a renewable resource like this.

Way to go, San Rafael Public Library!

But of course, I'm never satisfied until I can steal and improve. My library won't be doing this, but if we did, maybe we could use something with a local connection, instead of bamboo. Chelmsford is known for glass and granite, so why not try a library card made out of one of those materials? Impractical? Pah.

Well, maybe. Then it hit me - has any library ever used library cards made out of discarded/recycled books? I don't really know how it would be done - laminated pages or covers, or completely pulped and re-pressed into new cards? It'd be fun if you could still read the text on the page or see the cover artwork. Also neat to put the library logo and barcode on one side, so there would be some uniformity, but otherwise the flipside of the card would be different so each card would be unique.

I like this idea, but haven't looked around to see if anyone has done it, or how it could even be done. One of these days, in my spare time...



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Good Example of a Library Blog

   August 14th, 2013 Brian Herzog

Robbins Library blog postI get behind on Twitter very easily, so it was only recently when I was going back reading old tweets that I saw Jenny Arch retweet of the Robbins (Arlington, MA) Library's blog post about Under-the-radar library resources.

I thought that was a great idea for a blog post at my library too, so I am going to shamelessly steal the idea soon.

But then I started reading more of the posts on the Robbins Library blog, and realized just how great a job they do with it. It actually made me feel a little bad about how lax I've become with the Chelmsford Library blog - so I'm going to turn that guilt into inspiration to do a better job.

My goal for our library blog is one post a week, with the topic being something of slightly lasting content. We use Facebook and Twitter for more immediate or interactive content, whereas the blog posts are things that people might find months or years from now and still find useful. Also, blog posts tend to be longer, explaining how to use a database or the rationale behind a new policy. I like these guidelines - I'm just going to make a point of being better at it.

Good job, Robbins Library!



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Check Out The Chelmsford Library on Google Maps

   July 31st, 2013 Brian Herzog

Update 8/8/13: I got a message from someone at Google who reminded me of an important competent of Indoor Map - it's really designed to work on phones. I've only been checking it online, where it hasn't changed since it went live. But he assured me that using Google Maps on a phone will use your location to place you on the correct floor. Nice. Not having a cell phone, I forget the fancy things they can do.


Update 7/31/13: I just learned something annoying about embeddeding Street View - Internet Explorer automatically jumps to wherever it is on the page. I found a hacky workaround for this, which I've implemented on our About Us page, and it seems to work okay. But hopefully, Google will fix this (it only happens with embedded Street Views in IE, not with regular Google Maps or with any other browser). I did not fix it on this page though, so IE users could see what I'm talking about.


Original Post:

This year, the Chelmsford Library has been involved with two Google mapping projects: Indoor Maps and Indoor Street View.

Indoor Maps
We did Indoor Maps first, which displays a floorplan of your building on Google Maps (instead of just the outline, like the buildings around us). It looks like this:

Google indoor map

This is neat because it lets people online see where things are in your building, at a glance. One catch, however, is that they're still trying to figure out how to handle more than one floor (like our building) - so in the meantime, they only show the ground floor.

The process was interesting: we contacted Google Maps and supplied them with labeled floor plans of each of our buildings (the whole thing was free, so we were able to do our branch too), and they sent a crew1 to take multiple GPS readings around the building to make sure the floor plan images matched up accurately with the map itself.

Pretty neat. But of course, when you say "indoor map" what people really think of is Indoor Street View, so we got approval from our Trustees to do that, too.

Indoor Street View
Since there was a cost associated, and a third-party photographer involved, this process was a little different. The first step was to contact "Google Trusted Photographers" in our area to see if anyone was interested, and what they would charge us. I sent requests to everyone within a reasonable distance, and mostly the quotes were in the $1000-$2000 range, with various discounts because we were a non-profit. We ended up going with CJL Photography of Manchester, NH, because his quote2 was one of the lowest, and he had worked with libraries before we liked his portfolio samples (the struckout link was a mistake on my part).

Now this is where the delays set in. I initially contacted the photographer in January, and had scheduled the photo shoot for February. Then we were hit with a series of snowstorms, which pushed things back. Then, we decided to wait until March because that month we had a really visual art display up in our meeting room. And of course, a few days before he came we got more snow, so he shot the entire inside of the building in March, and then came back in early July3 to do the outdoor shots.

The wait was worth it, I think, and the tour looks phenomenal:


View Larger Map

Photographing the inside took maybe two hours, and we chose to do it early on a Sunday morning when we were closed to the public, so as not to interfere with patrons. The photographer used a camera on a tripod to take a series shots from each "point" on the tour to create the 360 degree view, and then handled all the processing on the backend to color-correct, stitch everything together, and upload it to Google. All library staff had to do was make sure the building looked as nice as possible.

In addition to the tour itself, the photographer also created a Chelmsford Library Google+ page, which also features a series of still shots. The still shots are included in the package, and we're free to use them however we want - on our website, in printed materials, etc. I know this is an obvious statement, but holy smokes there is a world of difference between the library pictures I take with a point-and-shoot camera and what a professional photographer can do.

We're not sure what we'll do with the stills yet, but we've already started using the tour. Besides mentioning it on our Facebook page, we've put it on our About Us page, using it to highlight the mural in our Children's Room, and embedded views of our meeting rooms on our reservation page so people can see what the rooms look like before they book a room.

We're certainly not the first library to appear on Indoor Street View - ebookfriendly did a post in March listing others.

They all look great, and we expect this to be a useful tool for us. Not only as an online tour and historical record of the building, but we're hoping that by showcasing how nice our space is, some of our online-only patrons will be motivated to visit in person. But honestly, I've been pretty content just to click around and play, even when I'm sitting in the library. Being online almost makes it like a video game - now I just need a laser gun. Pew pew.

 


1. I'm sure they had a very precise method, but to us it looked like eight guys randomly wandering around the building for an hour, eyes glued to their smartphones.

2. After the photo shoot, the photographer told me that a business of our size would normally cost about $3000, but libraries would be discounted to around $1000. Our actual cost was a bit lower than that, because I think he underestimated the size of our building with his initial quote, but was good enough to honor it. Incidentally, he was great to work with overall, and I personally would recommend him to other libraries considering this.

3. Which is why you see snow if you look out a window, but see flowers if you walk out of any of the doors.



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