January 20th, 2017 Brian Herzog
A reader of this blog, from the Wayne County Public Library, sent in a pretty awesome display idea that I wanted to share:
At Wayne County Public Library we have a display by the checkout counter called "What Your Neighbor is Reading." We just place items recently turned in on a cart with a "What Your Neighbor is Reading sign on it that has an image of Wilson (from "Home Improvement") on it. Previously, we used an image of Gladys Kravitz (from "Bewitched"). Our patrons enjoy seeing the pop culture figures and they like the convenience of being able to check books out so close to the register.
How cool is that? Just putting the little local spin on it and identifying them as something their neighbor is interested will definitely draw peoples' attention. Very similar to "Recently Returned" shelves, but more fun.
She also mentioned that they place a colored slip in each of the display books that is removed at checked out, and have a sheet at Circ they use to track stats on displayed items. Another great idea.
I hope you find this as neat as I did and can use it in your library. Thanks, Gigi!
December 8th, 2016 Brian Herzog
One of those on-going discussions in the library world is how to display new books.
Well, new-new books are easy: when something is recently published, it goes in the new book room, or on the new book shelf, for six months or a year or whatever you're library's practice is. And usually, it also gets marked with some kind of sticker so pages know to shelve it as "New" rather than in the regular collection.
The question has been - at least for me - what is the best way to handle books that are not recently-published, but that are still new to the library (and therefore possibly new to our patrons)?
If I missed ordering something when it first came out, and then a patron donates a copy, should it go into the new book room like a new book (even though it's not "new"), or should it just go right into the regular collection (even though people might miss it there)? I've heard arguments both ways on this, but the Jackson (NH) Public Library has a great (and obvious) solution that just never occurred to me.
They do put these old-but-new-to-the-library books into the new book room - and just mark them "NEW-ish." Brilliant.
This labeling lets people know the books aren't just published, but also allows the people who browse the new book room (rather than search the catalog) to easily find them. And that's the important thing.
This might be commonplace in other libraries too, but like I said, it never occurred to me before. Now I just need to convince the staff at my library to go for it. We'll see.
Way to go, staff at the Jackson Library.
May 27th, 2016 Brian Herzog
I mentioned this in passing at a meeting not too long ago, and it got enough interest that I thought it'd be worth posting here.
The meeting topic was library marketing, especially for programs. I mentioned that my library occasionally boosted Facebook posts to great success - and it seemed like no one else in the room had done this for their library.
Not that we're experts - above, "occasionally" means twice in the last three or so years. We've only done it for huge events (a major author coming to speak kind of events) where, with just about a week to go before the event, the number of tickets we'd given out was frightening low. We'd be scrambling trying to push awareness of the event however we could, and so we'd boost that post on Facebook too.
In general, our posts go out to an average of 400 people. That varies wildly, but that's probably a pretty good average. When we boosted the posts though, those would reach 5,000 people.
I think we allocated about $20 for the boosts, which we paid for on the library's credit card. Later, the Friends reimbursed us from the programming budget, since it was program advertising. We'd choose a new targeted audience by location, and just use Chelmsford's zip codes.
And our events were successful, so I'm inclined to say this was worth it. Tougher if your town only lets you pay for things by check, but still worth looking into because it isn't a whole lot of money and does seem to help us reach people on Facebook (although, I do hate having to play Facebook's game).
Does anyone else do this successfully, or regularly? Has it ever backfired on you? Please share your experiences in the comments. Thanks.
July 7th, 2015 Brian Herzog
My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).
Everyone knows the traditional library symbol...
Here's one to get us attention during the comic book movies trend...
And one to appeal to athletes...
The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...
And of course one for coffee drinkers...
And again for coffee drinkers who like a creepy face...
I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.
April 15th, 2015 Brian Herzog
A friend of mine sent me a link to this:
Pretty neat, and not too difficult a display to make. Good job, whichever library this is. Thanks Chris.
March 20th, 2015 Brian Herzog
From the Massachusetts Board of Library Commissioners comes this infographic. I'm not sure that the number of people who use Massachusetts libraries are strictly tourists, but still it's a nice-looking way to illustrate that libraries have not been killed off by the internet.
Take that, Niagara Falls! Incidentally, here's Travel+Leisure's full list of visit statistics.
Tags: activity, attractions, infographic, libraries, Library, massachusetts, public, statistics, tourist, visit, visits