March 1st, 2014 Brian Herzog
Have you noticed that Bitcoin has been in the news a lot lately? I think that's where this question came from.
A patron walked over to me at the Reference Desk, from the general direction of our print station, and asked,
Can I pay for my printouts with Bitcoin?
I think he was just being funny, but he did it completely deadpan so I wasn't sure. In any case, I told him we do not accept Bitcoin. He then responded with,
Okay, I'll pay with my credit card.
To which again I had to say no, the pay-for-print machine is cash-only. He may have been actually disappointed about the credit card, because he had to go across the street to the bank machine to get some cash. Luckily we have a bank machine so close by, but I still feel bad every time I make someone do this.
Incidentally, we don't accept Paypal either.
February 26th, 2014 Brian Herzog
I was a marketing major in college, so things like branding and public presentation are always important to me (although I certainly don't consider myself an expert). That said, I've never really been a huge fan of the ALA's "@ your library" campaign - you know the one:
I'm not entirely sure why - however much I like the sentiment, I've never been able to really embrace this slogan.
It's important to me to brand and promote libraries though - especially in a universal way - and I finally came up with an alternative to @ your library. I don't think anyone's done this approach before, and what I was going for was both a catchy way to promote the library in general, as well as a way to inform people of library services they might not know the library offers.
So, without further ado, here's my suggestion for an "I Library" campaign:
And of course, no online campaign is complete without an animated gif:
I'm obviously not a graphic designer, but I like this idea. The services I used are just a small sampling of what libraries offer - the possibilities are endless. So too are the choices of fonts, colors, and improvements over my layout. But I thought it was nice and simple and clear. And customizable, because patrons could choose the services they use.
Hopefully it's interesting enough that patrons would want to put bumper stickers on their car, wear it on a t-shirt, carry a tote bag version, or whatever. And, maybe it's even informative enough to show non-patrons that the library does indeed have something for them.
February 22nd, 2014 Brian Herzog
This week's Reference Question was actually sent to me by another librarian, Brenda Guernsey, just after the Reference Question Contest last year. I wanted to share it because it's such a great "right place at the right time" story.
I mean, hopefully any librarian could have helped them with the basics, but it's always a proud feeling to get to share some value-added personal experience too - and this is the most extreme example of that I've ever heard of.
A father and daughter were at the catalog computer, searching and seemed to be struggling to find what they wanted. I went up to them and asked if they were finding what they needed. They asked how to limit a search, that they needed only nonfiction books on a topic and were only getting fiction results.
I asked about their topic: the daughter had read The Guernsey Literary and Potato Peel Pie Society book for a school assignment and now needed to give a speech about the Isle of Guernsey, one of the Channel Islands. And they couldn't find anything in our catalog about that.
Well, if you took note of my last name, it was one of those "in the right place at the right moment" times. I helped them find what I could in our small branch (one of the smaller in our system), pointed them to some valuable online resources that I knew about, told them about Guernsey cows, Victor Hugo's stay on the island, and a few other details.
My father-in-law had visited the island in the 70s, having traced the family history back to the island, and had recently given us all of his information (brochures, maps, two books of history about the island, and other miscellaneous items). Since the student's project was not due until Thursday (yay for a student working ahead and NOT the night before!!), I told them that I would bring all the materials in on Monday, and they could peruse them if they needed to.
So the "after school" crowd included them yesterday (the mother and daughter, and later the father) and they sat in the library with those materials, all studying and taking notes. I wish I could be there when the girl gives her speech!
The only thing about the interchange that made me sad is that my father-in-law recently passed away, and I wished I could have called him and told him how those materials helped someone outside our little family circle.
Awesome. I'm still waiting to encounter the patron looking for information on the Isle of Herzog.
February 19th, 2014 Brian Herzog
After shoveling until 11pm last night, today's post was going to be about the relentless tyranny of snow - but happily, here's something more interesting.
Yesterday, BoingBoing pointed to a new comic book called The Transpacific Partnership and "Free Trade," that explains, in understandable comic book fashion, the secretly-being-negotiated-behind-closed-doors Transpacific Partnership trade treaty. If you've been picking up on the snippets of news about the TPP that have been leaked in the past months, you may have a general feeling that the TPP is A Bad Thing. Not unlike the relentless tyranny of snow.
Bad, but how? Well, this comic does an excellent job of explaining - not only why it's bad, but how. And how bad. Here's one example, about Intellectual property:
The 27-page comic is by Michael Goodwin and illustrated by Dan E. Burr, and really is excellent. Even for someone with no economics knowledge, it helps breakdown how international trade works, what "free trade" is and is not, and how the TPP would fit in. It also examines the current political environment in which things like this can exist.
Even if you don't read the whole thing, at least read up to the part where corporations can dictate laws in other countries by suing those governments that have laws the corporations don't like.
Spoiler alert: this already happens under NAFTA. Also under NAFTA, it snows. A lot.
February 15th, 2014 Brian Herzog
I would say right off the bat that this post is NSFW, but it happened to me at work so it must be okay. Just, be warned(ish).
One slow afternoon, after school, a girl who was probably about fourteen came up to the desk and asked for books on learning to draw. Specifically, she said, she wanted to draw people.
No problem - in fact, the 740s are right near the Reference Desk. I walked her over, skimmed the titles, and pulled one down called Step-by-step guide to drawing the figure. Sounds promising, right? The cover shows artistic-looking sketches, no problem there, and just what we're looking for.
No, the problem came when I flipped open the book to see if the inside was what she was looking for. Hover your mouse over the image below to see the first page I flipped to*.
The patron didn't seem phased, but it's not often I show naked pictures to fourteen year old girls. Not just an image, mind you, but an actual photograph of a naked woman. I know this is perfectly normal in the life of a librarian, but, I don't know, it just took me by surprise and felt weird.
But it did turn out to be what she wanted, so the patron took that book and another one we found, and she seemed happy.
*I have two theories on why I was able to flip right to this page:
- Either I have an uncanny ability to find naked women, or (and more likely),
- This is the most popular page in the book and the spine has been broken by previous readers (perhaps fourteen year old boys)
February 11th, 2014 Brian Herzog
Mass surveillance is clearly an attack on free speech and other freedoms we enjoy. We were able to defeat SOPA and PIPA by working together, but freedom needs constant vigilance and action.
In America, we're demanding that Congress pass The USA Freedom Act, restoring the Fourth Amendment protection that Americans have enjoyed for hundreds of years. If you have a website (a Tumblr, a blog) then you -- like us -- can add the code to your template today, and on the 11th, it will go live.