November 3rd, 2009 Brian Herzog
I’ve mentioned the Library Use Value Calculator a few times, including that the ALA liked it so much they added it to their Tough Times Toolkit (under Making the Case).
Now they’ve gone one better - the ALA partnered with Safeway to take the Library Calculator out of the virtual world and bring it to the breakfast table.
The artwork [pdf] on the back of their cereal box looks great*, and it certainly gets the point across (I think the “get rich” angle is odd, but I guess that’s marketing). It seems fairly intuitive, lists useful facts, and also includes a nice library-related quote from Barack Obama.
Check out the ALA’s webpage, the box itself [pdf], and if there’s a store near you that carries Safeway cereal, look for it. Sadly, there doesn’t seem to be any in New England.
*Also good is that it satisfies my cereal box rule: whatever is on the back of the box should be interesting enough to keep you occupied for as long as the cereal inside the box lasts. I mean, those little mazes they put on the back of some boxes might keep me occupied for the first bowl, but what about all the subsequent mornings I eat that cereal? See, if I were president philosopher-king, the world would be a whole lot different.
Tags: @yourlibrary, ala, american libraries association, box, calculator, cereal, get rich, ilovelibraries, libraries, Library, library calculator, library use value calculator, public, safeway See Also
Posted under Library, Marketing | 3 Comments »
June 27th, 2009 Brian Herzog
This week’s reference question is one of my own. I use Bloglines to read rss feeds, and a couple weeks ago they changed their interface.
I didn’t like the changes, so I used their Contact Form to express this and ask if there was an option to change it back. This was two weeks ago, and I still haven’t gotten a reply.
Then it occurred to me that perhaps Bloglines used Twitter, and maybe I could ask them that way. I found an @bloglines user, but even though he’s using the Bloglines logo, he indicates it’s not an official Bloglines account.
I asked him my question anyway (noticing he was fielding the exact same question a lot lately), and got a reply in 5 hours. And best of all, his suggestion worked perfectly, and now I’m back to using Bloglines happily, the way that suits me best.
But this experience got me thinking. It’s easy for organizations to let email messages slide, because only that one person knows they sent it in. But Twitter is public, and if someone is questioning or complaining, ignoring it won’t make it go away.
Unofficial or not, @bloglines did exactly what I would have expected an organization to do - respond quickly and helpfully.
This is what librarians do, and it reminded me of Kate’s post about their library suggestion box. I like that she’s publicly displaying suggestions and answers, because in this case, one-to-many communication seems better than one-to-one.
So I thought, why not encourage patrons to use Twitter as a suggestion box? Being public, the library has to address patrons’ concerns, but it also means all patrons can benefit from the answer, rather than just one.
I know a public forum isn’t appropriate for every issue, and anonymity can be necessary, so I think traditional suggestion boxes (whether physical or online form) are still useful. But I bet there are some libraries already doing this very thing. I know I came late to Twitter, but it really is turning out to be a very useful tool after all.
Tags: bloglines, box, customer service, libraries, Library, public, Reference Question, Service, suggestion, suggestions, twitter See Also
Posted under Library, Marketing, Reference Question, Service | 6 Comments »
