Now, I am neither tattooed nor a youth librarian, but the photo shoot for this calendar happened in my library. Neat.
The calendar is a fundraiser for the Massachusetts Library Association, and proceeds will benefit youth programming in MA libraries. Coordinated by Sharon Colvin (Chelmsford Library - my coworker), Noelle Boc (Tewksbury Library), Erin Daly (Chicopee Library), and Jessica LaMarre (Pembroke Library), the 18-month calendar features 16 individual tattooed librarians from across Massachusetts.
My library just launched our long-overdue Facebook page. In the course of preparing it, we had a discussion about why we needed a Facebook page, what we wanted to use it for, and how it related to everything else we were doing online.
This led to the realization that no one really understood exactly what all we were doing online. We have a website, Twitter account, blog, email newsletters, flickr account, and now Facebook, but no clear policy as to what gets posted where, when information is duplicated, how things are updated, etc.
To help understand how our various types of information are represented online, I created the diagram below - it's probably not 100% complete, but it does cover most of our bases:
On the left are our different types of information (MacKay is our branch library), and the arrows show how that information flows through different electronic tools. There isn't necessarily a hierarchy at work*, other than perhaps the automatic updates necessarily come after the manual updates. Otherwise, the boxes are laid out just so they all fit on the page.
After discussing this, we uncovered two philosophies at work:
use the different end tools - website, Facebook, Twitter - for unique content, so as not to duplicate things and essentially "spam" our patrons that use more than one service (for example, you can see above that no event information is posted to Facebook)
publish all of our content almost equally through all of our channels, so we're sure to reach all our patrons regardless of which tool they choose to use
I don't think they are mutually-exclusive, but it does take a lot of work and forethought to do it well. I also think that more of what we do could be automated, as cutting down on the manual postings would save staff time.
Do other libraries have similar online information relationships? I imagine things range from very structured to a free-for-all to orphan accounts galore, but I'm curious to hear what other libraries are doing, to get ideas on how to do it better at my library.
*Something to note on the diagram is our "secret" Twitter account. We have a primary Twitter account we encourage patrons to follow and we use for regular tweets. The secret account is one we use only to post messages directly to our homepage. The reason for two, and why I don't really want anyone following to the homepage updater one, is that clearing the message off the homepage requires sending a blank tweet - it's not the end of the world if anyone follows it, but the blank tweets do look odd. Besides, everything posted to it gets posted through our primary account anyway.
I feel a little sheepish whenever I talk about a product on here, because I don't want to come off sounding like a commercial. But I thought this Book Due Date Calendar was a good idea.
It's available on Etsy from a seller called Aunt June, and it's a fun and creative way for patrons to keep track of when their library books are due.
Paper for our receipt printers is expensive, so we ask people if they need a receipt instead of printing one automatically - which means many people leave the library without any tangible reminder of when their books are due back. I've seen libraries use due date bookmarks, which are also a good idea, but this calendar was colorful and definitely eye-catching enough to be a great reminder (especially for kids) - kind of like a real-world Library Elf.
Here's what it looks like in action:
It looks like you download a pdf, which is nice because you can print out extras if you're a heavy library user. I wonder if you could print it onto some kind of glossy paper that might work like a dry erase board. I also wonder if the seller would be willing to work out some deal with libraries to let them sell these as fundraisers.