or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk


This One Weird Trick Will Increase Library Program Attendance!

   March 17th, 2017 Brian Herzog

One of the things I truly hate, hate, is clickbait. I find myself specifically not clicking on things that sound clickbaity, just because I feel insulted by something thinking I can be manipulated. (That'll teach 'em.)

Especially though when it is totally unnecessary. A recent Lifehacker article entitled "This Secret Trick Will Save You From Getting Lost In Central Park Forever" could have just as easily, and less annoyingly, been titled, "How To Use Central Park Lampposts To Avoid Getting Lost." I still would have clicked and read, and would have felt less dirty about it.

Of course these show up as links all over the internet, but I've also seen a trend on YouTube to name videos with clickbait titles too. One of the channels I used to watch, Wranglestar, has become terrible for this, and I've all but stopped watching him because of it. Recently though, he published a video explaining why he uses clickbait video titles. It was interesting, and the tl;dw version is that he found it to be the only way to make money on YouTube anymore: regular titles don't get clicked, which means videos don't get watched, which means no monetized ad revenues for him.

If it is that effective, maybe library ought to pay attention. So, just as a "funny thing to think about but I would never do for real" project, here are a few of our library programs re-titled as clickbait:

Now those would totally boost our attendance numbers.



Tags: , , , , , , ,