I was all proud of myself for ultimately finding the answer to this question - but afterward I discovered the answer wasn't nearly as hard to find as I had thought. Oh well.
A patron came up to the desk and pushed this newspaper clipping towards me (click to read it):
As she did this she said,
This from the Wall Street Journal page A12, but I can't remember date. I looked through all the issues you have, but it's not in any of them. You need to find out when is this article from because I want to read the rest of it. I'll leave this with you and go back to my computer, so just bring it over when you find it.
We keep the last three months of the WSJ in print, and since she said she looked at every issue, that ruled out anything between now and March 2011. I asked her if she had any idea when she photocopied it, and she said she thought it was in March, but it could have been a little earlier, so I decided to focus my search between January and March 2011.
Unfortunately, we don't have subscription database access to the WSJ, so I went to their website to see what kind of archive search they had. Their search did allow limiting to a date range, so I combined that with what seemed like the most important keywords from the article (Victim Funds, Columbine High School, Virginia Tech, Von Mour, etc) - and came up empty.
I usually don't have much luck with newspaper searches, so I quickly switched to Google - sometimes their cached results contain a better record of what has been published (or at least a temporary view through paywalls), and I'd be happy if I could even just get a citation. I searched on various iterations of those same keywords, and included the "site:wsj.com" limiter, but still had no luck.
I thought I was on the right track, but just using the wrong keywords, so I reread what I could of the article, looking for something unique. Towards the top of the page is a photo caption listing peoples' names, so I tried another Google search for "victim funds" "dan smolnik" site:wsj.com and got exactly one hit.
Clicking into the article and skimming it, I saw the same "Victim Funds" table, and also did a Ctrl+F for the phrase "As many as 4.62 points," which appears at the bottom of the clipping, so I knew this was the right article.
So yay, that made me happy. I scrolled back up to the top to find the date: March 28, 2010. Wow, the patron had the right month, but the wrong year.
I went over to the patron's computer and pulled up the article for her. At first she was skeptical because of the year, but when I showed her the table and the same paragraphs from the clipping, she agreed it must be the same one.
After getting back to the desk, I felt pretty proud of myself for being able to unearth this based on such a fragment of a clipping - no title, no author, no date. But I was curious if the search on the WSJ website would have found the man's name. I tried it, and it didn't - until I remembered to expand the time frame to 2 years, and then it did.
I also found success searching on the phrases "As many as 4.62 points" and "token of support from the community" which were in the article. At this point, my pride dissipated, as I realized I had just picked all the wrong keywords from the start - making what should have been a 1-2 minute search unnecessarily long. Luckily it didn't matter in this case, as the patron was still around - but next time I'll just start with random phrases as keywords and see how it works.