August 29th, 2012 Brian Herzog
A couple of totally unrelated really good ideas (I think), before I head to Ohio for a long Labor Day weekend:
Good Idea #1
First, for all you DVD collection development librarians out there, here is a must-add for the library's collection:
A 50-DVD set of The Red Green Show! 300 episodes = ~124 hours of wisdom from Possum Lodge, plus bonus material. Of course, the $299.99 price tag made my colleague who does our DVD selection just say "no."
Good Idea #2
Second, an Apple Store training manual for their Genius Bar employees was reviewed at Gizmodo. From the tl;dr write up on BoingBoing, some great training gems caught my eye:
What does a Genius do? Educates. How? "Gracefully." He also "Takes Ownership" "Empathetically," "Recommends" "Persuasively," and "Gets to 'Yes'" "Respectfully."
From the comments, it appears the existence of this manual met with a large degree of cynicism. However, swap out "Genius" for "Librarian" and this exactly sums up what our desk staff should aspire to.
Taking ownership of a problem can be difficult in a public library, because not everything is something library staff can help with. But when it is within our power - especially concerning a library resource or service - taking ownership is the best way solve a patron's problem. Because if one of our patrons can't use a library resource, then it's a library problem.
And initially I was uncomfortable with the word "persuasively," because it sounds very retail. But after I thought about it, I often actively try to persuade patrons all the time, in the sense of recommending - and leading them to - what I think is the best resource. "Yes, maybe this recently-published book on skin cancer is a better choice, even though that one from 1995 is thinner and has more pictures. Of course, you can always take both." Or, "Instead of trying to figure out how to cite Yahoo Answers in your term paper, how about I show you how to use our journal databases?" Of course librarians persuade - empathetically and respectfully - but don't force or withhold information. We certainly try to recommend the best resources possible, but it's always up to the patron to make their own decisions.
Not that I should be surprised Apple has good customer service ideas - I've certainly drawn inspiration from them before.
I hope everyone has a good long weekend - see you next week.
Tags: apple, apple store, collection development, customer service, dvd, genius bar, good ideas, libraries, Library, public, red green, the red green show, training
August 12th, 2010 Brian Herzog
I'm not sure what got me on this, but all week I've been thinking about the language library staff use with patrons, and what we're able to convey beyond the actual words we use.
I'm sure I learned about this in various customer service workshops in the past, and I'm also sure there's a name for it, but I can't remember what it is. It seems to be most relevant when there is a problem or staff has to correct a patron for violating a policy - in those cases, the words we use can go a long way to either help diffuse or inflame the situation. Here are a couple examples of what I'm talking about:
Example 1: A patron asks for help locating a book that the computer says is Checked In, but when the staff person goes to the shelf with the patron, the book isn't there.
- Staff Response A: "It looks like someone put the book in the wrong place; let's go back to the desk and request it from another library."
- Staff Response B: "It should be right here, but is definitely missing; let's go back to the desk and request it from another library."
Example 2: A patron walks by the desk eating a hamburger, which violates the library's no-food policy.
- Staff Response A: "They don't allow food in the library, you'll have to throw that away."
- Staff Response B: "Could you please finish your meal outside before you come into the library?"
Example 3: The computer a patron is using is extremely slow.
- Staff Response A: "Yeah, these computers are really old, so you'll just have to wait."
- Staff Response B: "I'm not sure what the problem is, but you're welcome to move to a different computer or I can reboot this one for you."
Alright, these aren't great examples, but here's my point: in all the Response A's, the patron is getting the message that someone is to blame, whereas the Response B's provide the patron with a solution without any passive-aggressiveness.
This is probably a major sociological interpersonal communication issue - whether it's better to give someone a neutral third-party "they" to focus their displeasure upon, or to dissipate the anger by working on a solution rather than assigning blame. I suppose it varies depending on the level of emotion involved, but I personally prefer the Response B approach, because it addresses the cause of the problem, rather than symptoms.
Let's have a contest!
Since I can't remember what this type of phrasing is called, I can't look up examples or tips on implementing it. So I was hoping that other library staff could suggest some common patron interactions, and some good wording to handle the situations.
I posted this as a question on Unshelved Answers, and whichever answer there gets the most votes over there will win a copy of The Librarian's Book of Lists, by George M. Eberhart. It's an interesting book, and not just because it includes my list of 10 Patron Pet Peeves.
Even if you're not interested in the contest, please do post any wording suggestions you have - I'm really interested in the subtleties of language (like the difference between "yes, but..." and "yes, and..."), and this is something that can be practically useful to a lot of people. Thanks.
Update 8/20/10: Congratulations to Jeff from Gather No Dust - his suggestion got the most votes, so he wins the book. Thanks to everyone, and be sure to check out the suggestions at Unshelved Answers.
February 16th, 2010 Brian Herzog
I liked this post about a library experience Marilyn Johnson wrote while researching her book, This Book is Overdue!* - actually, I like reading any non-librarian review of a library experience, because it's the best way to learn how well libraries are serving patrons.
Another post worth reading is Do Library Staff Know What The Users Want? (via Jessamyn). Good user experience has to start with library staff making an effort to accommodate patrons' needs and wants, but we will not out-smart (or out-stupid?) patrons about everything.
"Anticipate and respond" are words to live by, but it's also a good idea to go right to the source. Here are a few ideas for that:
- Easy-to-find suggestion box at each service desk and online (and promote it)
- Teen advisory board, or Adult Advisory Board, or ESL Advisory Board, etc
- Focus groups (private and confidential) and open forums to invite comments, reviews and suggestions
- Encourage members of the Friends of the Library to regularly relate their library experiences, good and bad
- Trustees organize a "secret shopper" program - especially to test out library policies, which will help keep them up-to-date with patron needs
- Have evaluations at the end of each program (library-sponsored as well as club/group meetings) and ask open questions as well as specific questions about the facility
- Pay attention to what people ask - if everyone needs to ask where the bathroom is located, that might be an area to improve
- If a patron comes to you with a comment/complaint/suggestion, listen, and encourage (but don't require) them to put it in writing to make actionable paper trails
- Ask friends and family what their experiences have been
- Visit other libraries for a fresh perspective, and share ideas with other librarians
- Then of course, celebrate Work Like A Patron Day
[Please share additional ideas in the comments]
And when you do make adjustments based on patron input, get feedback on the new setup, too. Nothing is static, and it's possible to improve improvements.
Using the library shouldn't be annoying or complicated or antagonistic. Occasionally patrons tell me that they come to my library because the staff at their town's library was rude or unhelpful, or they can't find parking, or the policies are prohibitively restrictive. It should make me feel good about where I work, but really it makes me sad they had to shop around for a library.
I am glad they came to us, but I also always tell them to make sure they report their complaints to their home library to make sure they know about it and can work to improve it. Most of the time they laugh at that idea, as if they've washed their hands of their home library. What really worries me are the people who have a bad experience at one library and never go back or to another one, and instead take their information needs, community participation, children, and votes elsewhere.
There has to be a balance between what the patrons need and what each individual library can offer, but if we don't support our patrons, why would they support us?
*Full disclosure: I was mentioned in the book
(page 20 and 258!), but absolutely read it anyway. And if you're interested in obituaries, I also enjoyed her previous The Dead Beat
And check it out - there's a contest to win a This Book Is Overdue! mousepad
December 19th, 2009 Brian Herzog
Since it's the season for goodwill towards men and all that, here are some exchanges that are the exact opposite. Boing Boing linked to a bookstore's website that posts funny conversations he has with his customers.
Hey, bookstores get reference questions, too. What I thought was funny was how many times a library was mentioned - and how he referred the really hopeless people to us:
[a customer calls the store and asks...]
How can you tell if a book is old?
Age is a state of mind.
OK. But what makes a book old?
It's relative kind of thing.
OK. But, hum, how do you know if it is old?
Try looking at the date.
Usually on the copyright page.
At the library.
Yeah, yeah, we have that page - it's on the same shelf as Sherlock Holmes' biography, our photographs of Socrates, and our primary sources on dinosaurs. Lots more healthy cynicism on the bookstore's website.
June 27th, 2009 Brian Herzog
This week's reference question is one of my own. I use Bloglines to read rss feeds, and a couple weeks ago they changed their interface.
I didn't like the changes, so I used their Contact Form to express this and ask if there was an option to change it back. This was two weeks ago, and I still haven't gotten a reply.
Then it occurred to me that perhaps Bloglines used Twitter, and maybe I could ask them that way. I found an @bloglines user, but even though he's using the Bloglines logo, he indicates it's not an official Bloglines account.
I asked him my question anyway (noticing he was fielding the exact same question a lot lately), and got a reply in 5 hours. And best of all, his suggestion worked perfectly, and now I'm back to using Bloglines happily, the way that suits me best.
But this experience got me thinking. It's easy for organizations to let email messages slide, because only that one person knows they sent it in. But Twitter is public, and if someone is questioning or complaining, ignoring it won't make it go away.
Unofficial or not, @bloglines did exactly what I would have expected an organization to do - respond quickly and helpfully.
This is what librarians do, and it reminded me of Kate's post about their library suggestion box. I like that she's publicly displaying suggestions and answers, because in this case, one-to-many communication seems better than one-to-one.
So I thought, why not encourage patrons to use Twitter as a suggestion box? Being public, the library has to address patrons' concerns, but it also means all patrons can benefit from the answer, rather than just one.
I know a public forum isn't appropriate for every issue, and anonymity can be necessary, so I think traditional suggestion boxes (whether physical or online form) are still useful. But I bet there are some libraries already doing this very thing. I know I came late to Twitter, but it really is turning out to be a very useful tool after all.
Tags: bloglines, box, customer service, libraries, Library, public, Reference Question, Service, suggestion, suggestions, twitter
March 26th, 2009 Brian Herzog
I was shopping with a friend in the L.L. Bean store in Freeport, Maine, and ended up in a check-out line.
It was a nice Saturday afternoon, the store was crowded, and the lines at the registers were long. But L.L. Bean is one of those companies that is totally focused on customer service, and they were doing something I've never seen before (granted, I don't get out much, and I avoid shopping whenever possible, but still, this was cool).
In addition to the cashiers at the registers, there was also another employee walking up and down the check-out line with a portable scanner and barcode printer. He scanned each item a customer had, and then printed out a receipt with a barcode. When the customer got to the cash register, the cashier just scanned that one barcode, instead of fiddling around scanning each item's barcode.
It was amazing how much faster the line moved, and I got to wondering if something like this could be employed in libraries.
Of course, many staff and patrons enjoy the informal small talk while the books are being checked out, and this would all but eliminate that. And self-check machines are there for patrons who are in a hurry. But still, I was impressed with the way L.L. Bean identified and launched such a simple service that had such a large and positive impact on the shopping experience.
Maybe we could at least get the moms with the foot-tall stack of picture books to pre-scan their items before they get to the Circulation Desk.