January 20th, 2017 Brian Herzog
A reader of this blog, from the Wayne County Public Library, sent in a pretty awesome display idea that I wanted to share:
At Wayne County Public Library we have a display by the checkout counter called "What Your Neighbor is Reading." We just place items recently turned in on a cart with a "What Your Neighbor is Reading sign on it that has an image of Wilson (from "Home Improvement") on it. Previously, we used an image of Gladys Kravitz (from "Bewitched"). Our patrons enjoy seeing the pop culture figures and they like the convenience of being able to check books out so close to the register.
How cool is that? Just putting the little local spin on it and identifying them as something their neighbor is interested will definitely draw peoples' attention. Very similar to "Recently Returned" shelves, but more fun.
She also mentioned that they place a colored slip in each of the display books that is removed at checked out, and have a sheet at Circ they use to track stats on displayed items. Another great idea.
I hope you find this as neat as I did and can use it in your library. Thanks, Gigi!
December 14th, 2010 Brian Herzog
One question I get asked all the time, by patrons who were attracted by one of our book displays and then spent a few minutes looking at all the books, is, "can these books be checked out?"
The answer is of course yes (that's why we put them on display). I don't actually mind answering the question, but any time I'm repeatedly asked the same question, I think there has got to be a better way to communicate the answer.
Signs are always the first option, but signs can go wrong quickly.
Then it struck me to use the same trick that restaurateurs and buskers use - you know when you see a tip jar with money already in it, you're more likely to put some in yourself versus a jar with nothing in it?
To translate this theory to book displays, we could start using dollar bills as bookmarks in display books, but I thought a better idea would be to always leave one of the display stands empty. It's subtle and non-verbal, but if someone sees that someone else has already checked out one of the books from the display, it might communicate to them that it's okay for them to check one out, too. Which is what we want them to know, especially if no staff person is around for them to ask.
I did this on all the displays around the Reference desk last week, and I'm waiting to see if anyone asks about checking out a display book. Usually it happens a couple times a week - so far so good.
What do other people do to let patrons know it's okay to check out display books?
Tags: book, Books, communicating, communication, display, displays, libraries, Library, public, sign, signs