September 22nd, 2011 Brian Herzog
Since getting back to work this week, I've been trying to get caught up on emails and feeds.
Stephen's Lighthouse linked to the top 25 most downloaded titles on Overdrive - which reminded me that I had recently done our year-end database usage stats, and compiled highest-access titles for our Safari Computer Ebooks database.
Our top 12 most-accessed books were:
|Sams Teach Yourself Java in 24 Hours, Fifth Edition, by Rogers Cadenhead
|CISSP Exam Cram, Second Edition, by Michael Gregg
|CISSP Study Guide, by Eric Conrad, Seth Misenar, Joshua Feldman
|The Green Screen Handbook, by Jeff Foster
|Java: A Beginner's Tutorial, by Budi Kurniawan
|Adobe InDesign CS5 On Demand, by Steve Johnson - Perspection, Inc.
|SAP MM HANDBOOK, by Kogent Learning Solutions, Inc.
|Microsoft Excel 2010 Step by Step, by Curtis D. Frye
|Sams Teach Yourself Android Application Development in 24 Hours, by Lauren Darcey, Shane Conder
|Ruby on Rails 3 Tutorial: Learn Rails by Example, by Michael Hartl
|IT Systems Management, Second Edition, by Rich Schiesser
The Safari stats interface doesn't make it really easy to identify this. Finding the number of sessions isn't too bad*, but we have to report the total number of "circulations" for these ebooks - which to me means the number of times each one was accessed.
I was able to run one report that seemed like a master total usage report, which I think indicated that 433 of our ebooks have been "hit" a total of 12,256 times.
Also interesting, if I'm reading these reports right, those 433 books are only about 1/8 of the collection, meaning 7/8 never got touched even once. Also, of those 433, 250 were accessed five or fewer times (totaling 410 circs), and the top twelve books (which all had >200 "hits") have a combined total of 5233 circs. Which means that 12 books account for a little under half of our total activity.
That is shocking, but also should be a fairly good indicator of what the leading technologies are right now (at least for my patrons, and among the selections available in our Safari catalog) - and a good reason to supplement our Safari access with print copies.
*Incidentally, we had 963 patron user sessions for FY11
Tags: computer, ebook, ebooks, libraries, Library, online, popular, public, safari, stats, usage
March 22nd, 2011 Brian Herzog
MODERATOR: Dick Kaser, VP Content, Information Today, Inc.
Leslie Lees, VP of Content Development, ebrary
Ken Breen, Director, eBook Products, EBSCO Publishing
Rick Rosy, VP & General Manager, Library Services, Ingram Content
Ebook publishers talk about the ebook models available from their companies - here are a few points I took away:
NetLibrary and EBSCO
- 1997 ebooks - came on a CD with a 100+ print user guide
- NetLibrary brand is going away
- Ebooks are available for preview on EBSCOhost
- 3 Users Models - Single User, Three User (Single User with lending), Unlimited
- Patron model will have lease model - lend books for 1, 7, 14, or 28 days at a time, with payment made for every time a lease is done
- EBSCO continues to listen and evolve
Ebrary and ProQuest
- Subscription model - 50,000+ backlist titles available, instant digital library, unlimited access
- Perpetual Access Archive - purchase and own many titles, many front-list titles, source through various vendors
- Patron-Driven Acquisition - reduce cost, save selector time, and ensure titles get used (patrons choose what library buys) - model similar to Netlibrary
- Short Term Loans - rent titles and mediate use (model similar to Netlibrary)
- Future holds that ILS' will eventually stop being inventory control software, and more access control to a variety of formats
MyiLibrary and Ingram
- Nashville is a nice place
- Use model single owner, multiple owner, and patron-driven acquisition
- Among large academic library, 43% have an ebook copy of the physical book they also own - shows ebooks and books coexist peacefully
- Focusing on how to keep access to information (ebooks) safe and available no matter what - especially with academic libraries
Overdrive ("and their relationship with the devil")
- There's been a lot of controversy lately, but the future of ebooks, and the current state of things, is extremely strong
- Overdrive sees itself as a library advocate - to fight for library rights and provide a marketplace in which all types of libraries have access to econtent
- Continually innovating - mobile apps already available for Apple products, soon coming to Blackberry, always updating Overdrive Media Console software, always adding new content (new titles and new publishers) to the library - it's all about providing options
- You will see more and more DRM-free books - there will be more self-publishing options
- Most Overdrive libraries are experiencing 600% circ growth - Jan-Apr 2011 will see more circs than total circs for 2010
- If you can, attend Digipalooza - this is the best opportunity to sit down with Overdrive and publishers and have your voice heard and your opinions known
Questions & Answers
- What's going on with DRM and ebooks? How does that mechanism work?
Overdrive: More DRM-free is coming. Copyright is set by the publishers, not Overdrive (OD advocates for libraries). Adobe is the main mechanism to make download, transfer, and file expiration possible
Ebrary: some publishers are more willing than others to loosen policies in some channels - we're pushing for more consistency across the board
Ingram: Most publishers require DRM, but some large consortium have been able to negotiate reduced-DRM or DRM-free options - this shows that money talks
- Could you please develop a standard so ebooks download to all devices easily?
Adobe isn't actually very good, it was just the first one. Overdrive is working on direct-download options, and Adobe is working to improve. Each ebook supplier having their own proprietary software is a problem, and difficult for libraries to get full support. Vendors usually do this because of the standards they are trying to meet. Overdrive has a front-line tech support in beta with NYPL(?), and will be available soon - hopefully by ALA.
- Do all of you work with the same publishers?
There is probably differences between Overdrive (which focuses on public libraries) and those vendors that focus on academic libraries
- Do you allow more than 10 pages to download/print before new charges?
It is growing - standard options seems to be about one page, one chapter, or any 60 pages
March 10th, 2011 Brian Herzog
I haven't been following the #hcod ebook topic as closely as I should be. But, my post earlier this week, a couple conversations I've had, and the ABC article with quotes from Kate, has prompted me to spell out what it is I don't like about what HarperCollins is doing - forgive me if someone else has already, and more succinctly, made these points.
I don't like a 26 checkout limit
The logic is that 26 checkouts is basically a year life span on a book, many books never get checked out 26 times anyway, and if a library does have to buy another copy after that, it'll be at a discounted "paperback" price. I dislike this because
But really, it's not about a checkout limit at all
To me, it's not about the 26 checkouts - it's about owning something after you purchase it.
So far, all talk of ebooks has been about "buying" them, which implies ownership. Hence the huge uproar when Amazon deleted copies of 1984 that people had purchased, as those customers realized they had no ownership over the stuff they paid for.
And when we started buying downloadable audiobooks through Overdrive, it was always my understanding that anything we buy through them is ours, and if we leave Overdrive we can take it with us. That is what we've come to expect, because that is what we've been told - now HarperCollins is trying to change that. Taking away that right - ownership - is something I definitely see as worth fighting.
Libraries don't need to own everything we offer
Although I prefer outright ownership (like all the other books, CDs, DVDs, etc that we purchase), that isn't the only model we work with - all of our databases are just licensed, for instance.
If publishers want ebooks to be the same way - something we just pay for access to, but don't actually own - then fine, but they need to structure the market and mindset that way. They could sell licenses to access their "ebook catalog" and let people download them at will, just like database articles. Or, structure a model in which patrons get to browse the entire catalog and libraries pay per download, instead of "purchasing" titles up front and adding just those to our "library." There is definitely a license model that can work, but what HarperCollins came up with is not it.
So what ebook model will work?
One possibility I see with potential is the app store model. Smartphone apps are basically commodities, and sell very cheaply in huge numbers. Apps might only cost $0.99, but developers still can earn hundreds of thousands of dollars on them.
Ebooks could be sold the same way - instead of selling a few at $25 or more, selling a lot at a low price generates more revenue.
That price is also probably more in line with the actual cost of production, and is justified when you remove all the marketing the publishing industry does, and instead rely on the same kind of marketing that makes apps successful - good products thrive on word-of-mouth, and consumers seek out the niches they want. Lower ebook production cost should lead to more and varied ebooks, which fill more niches of peoples' interests, which means more opportunity for more authors to sell more books, thus higher sales.
What's holding up the progress?
I think core problem is that the shift from print to ebooks is a shift that doesn't translate well to the publishing industry's established sales channels and marketing programs. I'm not remotely an expert on the publishing industry, but it seems like they have a huge infrastructure in place to sell print books, and don't want to change. It's the same reason why energy companies have been so reluctant to explore alternative energy sources - they're comfortable with the infrastructure they have, so they defend it. It's more efficient for big businesses to be massive monocultures, rather than diddle with a variety of small and diverse avenues.
The publishing business model needs to be molded around how ebooks work, rather than try to fit the ebook peg into their existing print sales and marketing channel hole. Until they work that out, there will always be problems.
A prime example of this is another quote from in HarperCollins' Open Letter to Librarians:
If a library decides to repurchase an e-book later in the book's life, the price will be significantly lower as it will be pegged to a paperback price...
In the world of ebooks, there is no analogy to hardback and paperback - it's an ebook from day one forward, period. The fact that HarperCollins is still clinging to the old way of thinking about initial and secondary pricing structures - what they're familiar with - shows that they're not actually in a position to generate a new sustainable model.
To boycott or not to boycott
I support a boycott of HarperCollins because I disagree with their policy. I understand they are a business, and the only way to get a business' attention is to impact their bottom line - or, to vilify them in the public spotlight.
The catch is, I don't think libraries actually have as much purchasing power as people think - so the "attack the bottom line" approach might actually backfire if all libraries boycott them and their sales aren't really impacted.
But the more uproar we cause with this, the more it will be in the news, and the greater awareness the public will have about the shifting sands of ebook policy - not only in regards to libraries, but also the nature of ebooks overall.
Hopefully, it will highlight to people that they don't own the ebooks they buy either - which, I think, gives them less incentive to buy them at all, which in turn gives them more incentive to use library ebooks. This is where a significant drop in sales will occur - when people don't see the inflated price publishers are trying to charge for ebooks as a good enough value for something they are merely renting.
Which, of course, is why libraries need to have a place at the table while this ebook eco-system emerges. We do have a role to play, because the success or failure of ebooks in libraries depends on the buying preferences of our patrons. We must speak up, and cannot just roll over and let publishers dictate whatever policies that maximize their immediate profits to the exclusion of all else.
The future of small potatoes
Right now, ebooks are just a fraction of what libraries do. Granted, that is largely due to how difficult ebooks are to use, but still - it is an ever-growing area. And undoubtedly, digital and wireless are how services will be delivered in the future. The opportunity for libraries is to leverage our role as a pooled community resource, to purchase and make available those things patrons either can't or won't get on their own, and then deliver it in a way that suits them. That is the model we need to insist on.
March 8th, 2011 Brian Herzog
I've stayed mostly quiet on this whole HarperCollins/Overdrive ebooks situation, mainly because what I have to say is negative, and doesn't add much to what others already said. But I noticed a couple things in the last few days that I wanted to share.
First, my consortium is (one of many) considering boycotting HarperCollins ebooks. This makes me happy: happy in that I think it's a good move, but also happy in that lots of other librarians are thinking like me.
Also, Sarah has had a couple good posts - one from Thursday about the ALA's apparent inaction on this issue, and another Monday with a sample letter to express opposition to HarperCollins' policy.
But it seems as if the ALA isn't as totally out to lunch on this issue as they may seem. Michael is blogging the ALA's Electronic Content Access Task Force Retreat (official ALA page). The first post didn't mention this ebook debacle directly, but I can't imagine a group of librarians meeting to discuss electronic content access and not tackling this issue head-on, so I have hope.
Something else I recently learned about is the ALA's Emerging Issues website, which has a section devoted to ebooks. There's not much meat there yet, but at least it shows this issue is on the ALA radar, which is also a cause for hope.
Ultimately, I don't know how this will play out, but I can't really see library access coming out on top when it comes to ebooks - at least not without legislative action. But I do strongly believe that this should be the modern watershed moment for the ALA - if you can't be the voice of American libraries and resource clearinghouse on such a critical issue, there is no real reason for your existence.
For some more views on ebook lending, check out Well done, HarperCollins: librarians must change old thinking (via LISNews), and the Ebook Library's non-linear lending model - perhaps the way forward is in one of those.
I saw the dispatch below on a listserv after I posted this:
American Library Association tackles new challenges in the e-environment
March 08, 2011
Recent action from the publishing world in the e-book marketplace has re-ignited interest and sparked many questions from librarians, publishers, vendors, and readers. Two ALA member task forces - the presidential task force on Equitable Access to Electronic Content (EQUACC) and the E-book Task Force - were recently created to address these complex and evolving issues. EQUACC met this week in Washington, D.C., to provide ALA with guidance and recommendations for a coordinated ALA response to the challenging issues.
In light of recent publisher changes affecting libraries' ability to provide e-books to the public (e.g., restricting lending of e-books to a limited number of circulations) and the refusal of some publishers to sell e-content to libraries entirely, the task force will:
- Work to establish meetings between ALA leadership and publisher and author associations to discuss model lending and purchase options for libraries.
- Establish mechanisms for interactive and ongoing communication for ALA members to voice concerns and pose questions to ALA leadership.
- Establish communication and solicit input with other ALA member divisions and units, including the Office for Intellectual Freedom.
In addition to the above, the task force recommends that ALA pursue the following:
- Conduct an environmental scan to understand the current landscape and project future scenarios.
- Work with appropriate partners within and outside of ALA to improve access to electronic information for all, with a particular focus on people with disabilities.
- Identify and support new and emerging model projects for delivering e-content to the public.
- Develop a national public relations and education campaign highlighting the importance of libraries as essential access points for electronic content.
ALA members and the public can communicate with ALA on these issues through a new website dedicated to the challenges and potential solutions in libraries for improved access to electronic content. This site will be live within 10 days, and the URL to be announced at launch. These efforts reflect on libraries' long-standing principles on equitable access to information, reader privacy, intellectual freedom, and the lawful right of libraries to purchase and lend materials to the public.
ALA calls upon all stakeholders to join us in crafting 21st century solutions that will ensure equitable access to information for all.
Also, Jessamyn linked to http://readersbillofrights.info/, which is worth checking out.
January 6th, 2011 Brian Herzog
Have you heard about Library Renewal? It's been percolating on liblogs lately, and sounds like a great (and sorely needed) initiative.
From their website:
Our goal is to find new econtent solutions for libraries, while staying true to their larger mission.
Concise and focused, and something libraries really do need. They will be hosting a series of events, will offer speakers, and invite librarians to participate via Twitter, Facebook, blog, and their mailing list.
An initiative like this is long overdue for libraries. A lot of the services we offer are not quite good enough, let alone outstanding - and it is only by banding together that we'll be able to force positive change. Thanks to the Library Renewal board for getting things started.