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Two Examples of Doing Things Well

   April 25th, 2012 Brian Herzog

I don't post nearly enough instances of Things Done Well (check out Walking Paper for lots of examples), but here are two things I saw recently that deserve attention:

Thing One: Ramp-In-Stairs
What I like about this is that they were designed together, from the start, and not only look nice, but (presumably) work well too. Much better than having a magnificent grand staircase, then a rickety wooden ramp up the side, or worse, a sign saying "ramp access around the back."

stairs with ramp built in

It's similar to deliberately designing websites and catalogs that look good and work well on multiple browsers at multiple screen resolutions. The best approach, I think, is starting from the ground up with responsive web design (à la Canton (MI) Library, à la One-Pager), instead of trying to backward-hack mobile-compatibility in after the fact, or just tacking a mobile-friendly site on in parallel to your main website.

Thing Two: Domino's Engine Noises
So apparently, Domino's delivers pizza via scooter in the Netherlands, but the scooters were so quiet that cyclists couldn't hear them. To help prevent accidents, Domino's added a "motor" sound to the scooters - but instead of just a typical engine noise, they had fun with it:

[video link]

Awesome, because it not only serves the purpose of an audible warning, but it's also extremely well-done audible advertising - it's funny, attention-getting, memorable, and shows an unexpectedly playful side of an otherwise perhaps impersonal company.

When libraries start delivering items to people via scooters, this would be a great thing to try - the engine noise could be "vrrrlibrarylibrarylibrary BOOKS librarylibrarylibrarylibrary DVDs librarylibrary..."



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