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Ethan Zuckerman and Bridge Figures

   October 21st, 2010 Brian Herzog

Bridge FigureAt NELA2010 on Monday, I got to see Ethan Zuckerman speak again. I blogged his "The Internet is NOT Flat" talk two years ago, and although this year he spoke on the same theme, he is dynamic enough to always be both interesting and energizing.

His goal is to broaden people's view of the world, to get us thinking globally as well as locally. Something new in his talk this year was the concept of "bridge figures" - those people in an organization or community that serve as "bridges" between cultures, nations, people, departments, groups, ideas, etc.

These people are valuable because they can make connections others can't, and can move projects forward in new ways via collaborations. They are usually found in the "structural holes" in organizations - the positions that aren't explicitly defined, or the spots where many otherwise divergent areas overlap.

Because of their unique place, they can see things from multiple points of view, see how something will affect different groups, and see what skills each of the different groups can contribute to a situation. They are less susceptible to homophily than most of us (who tend to exist in [and not think beyond] our own social group, department, organization, etc.), and so are better able to develop solutions that address the concerns of all the stakeholders involved.

Libraries often serve this role in general. But can you think of any Bridge Figures within your library?



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