or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk


Cross-Branding the Library Symbol

   July 7th, 2015 Brian Herzog

My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).

Everyone knows the traditional library symbol...

LibrarySymbol01


Here's one to get us attention during the comic book movies trend...

LibrarySymbolSuper01


And one to appeal to athletes...

LibrarySymbolAth01


The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...

LibrarySymbolAth02


And of course one for coffee drinkers...

LibrarySymbolSB01


And again for coffee drinkers who like a creepy face...

LibrarySymbolSB02


I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.



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