February 26th, 2014 Brian Herzog
I was a marketing major in college, so things like branding and public presentation are always important to me (although I certainly don't consider myself an expert). That said, I've never really been a huge fan of the ALA's "@ your library" campaign - you know the one:
I'm not entirely sure why - however much I like the sentiment, I've never been able to really embrace this slogan.
It's important to me to brand and promote libraries though - especially in a universal way - and I finally came up with an alternative to @ your library. I don't think anyone's done this approach before, and what I was going for was both a catchy way to promote the library in general, as well as a way to inform people of library services they might not know the library offers.
So, without further ado, here's my suggestion for an "I Library" campaign:
And of course, no online campaign is complete without an animated gif:
I'm obviously not a graphic designer, but I like this idea. The services I used are just a small sampling of what libraries offer - the possibilities are endless. So too are the choices of fonts, colors, and improvements over my layout. But I thought it was nice and simple and clear. And customizable, because patrons could choose the services they use.
Hopefully it's interesting enough that patrons would want to put bumper stickers on their car, wear it on a t-shirt, carry a tote bag version, or whatever. And, maybe it's even informative enough to show non-patrons that the library does indeed have something for them.
October 17th, 2009 Brian Herzog
Instead of a reference question this week, here's a good example of another question-of-the-week service:
The Seattle Public Library has a regular feature on the website of a local paper, the Seattle Post-Intelligencer. It's titled Shelf Talk, and in addition to general library content, it also features interesting reference questions (and their answers).
I think it's a great idea for libraries to have regular columns in the paper, in addition to events listings. It's not only entertaining and informative, but also promotes the library's reference service, subtly reminding people they can get help with tough questions at the library. And not surprisingly, Seattle is doing an excellent job of it.
March 10th, 2009 Brian Herzog
I use a couple Google Alerts to try to keep on top of websites that mentioned the Chelmsford Library or just Chelmsford, MA in general.
I set these up in the hopes of connecting to people in the community, or people talking about Chelmsford. I thought if someone mentioned the town, a local event, or the library on their blog or website, I might be able to comment and contribute on behalf of the library (but it's also an interesting way to find out what's happening in town - example).
A recent alert led me to the website of the New England Real Estate Team where I saw, big as day right on the top of their website, a photo of the library. I was kind of surprised at first, but then I was happy that a realtor is using the library as a selling point for the town. It certainly is, and it's also a nice looking building.
I think this is great, and I wonder if it would be worth it to encourage other local businesses to use the library's image to promote their services or Chelmsford. It certainly wouldn't make sense for every business, but it's nice to know that at least one feels we're worth showing off.
Now they just need to link to our website, in addition to the local schools.
Tags: advertising, building, business, businesses, libraries, Library, local, Marketing, promote, promotion, public, realtor, realtors
February 6th, 2007 Brian Herzog
Marketing. There's always workshops concerning how to market libraries and services at conferences, and they are always well-attended. This past weekend seemed to be a perfect storm of marketing-related events, so I thought I'd convert-to-library a few ideas I witnessed recently.
- Guerilla Marketing: If you live in the Boston area (like I do), you couldn't help but hear (endlessly) about the "terror scare" that gripped the city last week. If a library wrapped up books in duct tape envelopes and left them on busses and trains, they might be able to get $800,000 worth of advertising. And up to five years in prison.
- Movie Theaters: I went to a movie this weekend, got there a bit early, and ended up sitting through a good ten minutes of advertisements. Personally, I dislike these commercials, but doesn't it make sense for a library to sponsor some kind of trivia game for all those captive teens to play while waiting for the movie to start?
- Logo Recognition: One of the ads at the movies was for some show on the NBC network. At the end of it, they displayed this image:
What impressed me was that they consider their logo so recognizable that they don't even need to spell out what their web address is - just their logo+.com is enough. My library has a logo, too, but I don't think patrons would be able to make that same leap:
- Direct Marketing: I got this "Important!" water survey kit in the mail. Survey questions regarded water use/quality and home ownership, including space for me to fill out my name, address, phone number, etc. They also asked I fill the little bottle with tap water and return everything back to them. I did not like that this company barely identified themselves (I needed the internet to find out this is just a marketing campaign of a company that sells water systems), but could libraries do a similar direct mail campaign to find out what patrons want from libraries? It could be a good way to reach those people who don't come into the libraries, what their reading habits/tastes are, and what the quality of water around town is like.
So much to do, and so little time.
ideas, libraries, library, marketing, promotion, public libraries, public library