The name is Flying Corgi Media, and they're focusing on something I'd never heard of: Back-to-Back Books. The idea is that they publish books in pairs, based on the same settings and characters, but written for different ages. Here's how they explain it:
Our first set of Back-to-Back Books, Thérèse’s Adventure and La Comtesse by Charlotte Rolfe! Back-to-Back Book packages provide our readers with pairs of books: one for children ages 9 – 14, the other for adults ages 15 and up. Kids and adults can share characters, settings, storylines and adventures from their books. Thérèse’s Adventure (kids) and La Comtesse (adults), are two exciting novels set in post-Revolutionary France. Get ready for adventure, mystery, and romance!
I thought this was neat - it allows people of different ages to share the same characters and ideas, but also as the younger kids get older, they can easily build on what they already are familiar with. Also, being historical fiction means there's other opportunities for expanding and learning. I haven't talked to our Childrens Librarian yet to see what we're going to do with them, but it almost seems as if they would need to circulate together.
For more information, check out their FAQ, a recent article in the Chelmsford Independent, and of course Flying Corgi Media can be contacted directly. They also have plans for videos and other interactive elements, so I'm looking forward to see where they can take this concept.