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Circulating a Roku for Streaming Videos

   October 21st, 2015 Brian Herzog

rokulogoRecently, my Library bought a Roku to start circulating to patrons. I loved this idea, because it solved a problem that has been annoying me for years.

Awhile ago, sometimes when we bought DVDs, they would come with an "ultraviolet" version in addition to the physical disc. The ultraviolet version was a digital copy - which of course the library couldn't really use, because it could only be downloaded to one device. So we'd get the codes for ultraviolet copies, and just throw them away. It wasn't really costing the library money, but I did not like that we were just throwing away a resource.

Then another nearby library got the idea to use a Roku to offer these videos to patrons. Their method was to create a Vudu library of all their ultraviolet movies, and then connect the Roku to that account. That way, patrons could check out the one Roku device, and use it on their home wi-fi network to have access to all of the movies we had ultraviolet licenses to stream. Nice.

Since they already had worked out the details, we just bought our own Roku and copied what they did. We're also adding all the ultraviolet titles to the catalog record, so the Roku shows up if someone searches for Still Alice or Paul Blart Mall Cop.

Our Roku circulates for one week, cannot be renewed, but can be requested. We're also circulating it in a padded case that comes with a remote control, various cables to connect it to the patron's television or digital projector, power supply, and instructions:


We, and a few other libraries, are only using it to stream our ultraviolet titles. But another library paid for a Netflix subscription with a gift card, so patrons can stream anything from that Netflix subscription. They've set up additional channels as well, which we haven't done (yet?).

We need to do a better job of promoting it's available, but I don't know that any patron would check this out just for the sake of watching movies on a Roku. Unlike checking out a telescope to use the telescope, I see this as more like a Playaway - patrons will check it out to get access to the content it contains, not for the experience of using this format. And at only $50 for the device, it's a great way to stop throwing away the ultraviolet titles.

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