or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk

Warner Video Restricting DVD Sales to Libraries

   October 18th, 2011 Brian Herzog

Animaniacs see no Evil, Speak no Evil, Hear no EvilThe cataloger at my library found out last week that Warner Home Video has initiated a new policy that puts a serious crimp in the way libraries can buy DVDs - and I'm surprised it hasn't met the same uproar as HarperCollins' ebook policy.

The change is that Warner Home Video is forcing DVD distributors to:

  • place a 28 day embargo on sales of Warner feature titles to libraries
  • discontinue providing libraries with DVDs that contain all the bonus features, but instead only sell us the "rental" version that is just the movie

Midwest Tape explains the change on their website, and we also received an email directly from Ingram to the same effect. When our cataloger called Baker & Taylor to see if they were honoring it, they said our account had already been modified to bar us from ordering these DVDs, and they just didn't tell us they were doing it.

I see this policy has horribly misguided.

  • I presume it's designed to increase their DVD sales figures, but I don't think people who use library DVDs are likely to purchase these DVD on their own
  • this will likely increase pirated movies, because the people who want to watch movies for free will have to turn to illegal sources, instead of the legal copy they could have gotten at the library
  • not letting us buy the versions with bonus materials just seems vindictive - and since many patrons look for bonus materials, this is yet another instance that will require librarians to explain to patrons that it's the vendors that are keeping them from what they want, not us
  • although Warner is trying to pressure our traditional (and convenient) DVD sources from selling to us, libraries can still purchase the full versions as they are released from other sources, such as Amazon or local stores (although Warner is trying to force them to limit the number of DVDs someone can purchase at a time, but we usually only buy a few anyway)
  • besides patrons, Warner is mostly hurting its DVD wholesalers (like Midwest Tape, B&T, etc) - chances are we'll stop buying from them and go directly to retail outlets, which might lead to an erosion of their distribution network as a whole

A discussion has begun on the Publib listserv, and someone mentioned that this isn't a big deal because it's only one studio - but it only takes one to start the domino effect. However, I really do think this will all come down to sales, and I seriously doubt Warner will see any bump in their sales as a result.

For more information, or to express your opinion, contact Warner Home Video directly at 888-383-9483.

Update 10/19/11: Check out Library Journal for more on this.

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