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CIL2011: Mobile Landscape and Location

   March 23rd, 2011

CIL2011: Mobile Landscape and LocationJoe Murphy, Science Librarian, Coordinator of Instruction & Technology, Yale University
Chanitra Bishop, Instruction & Emerging Technologies Librarian, Indiana University
Jason Clark, Head, Digital Access & Web Services, Montana State University


Foursquare and Libraries - Chanitra Bishop

Location-based mobile apps use your device's GPS data to locate information about what is going on around you. The advantage is the potential for targeted marketing to users in a specific geographic location
Examples: Foursquare, Brightkite, Yelp, Gowalla, Google Places

People like them because they are fun, almost like games, and can earn points and badges for their activity.

Foursquare allows you to

  • check in to different location
  • create a to-do list for locations
  • find out what frineds are doing
  • learn about events, restaurants, etc in a location

Notes of caution: you are broadcasting where you are, so people could follow up, or know where you are not (ie, your house)

Foursquare and Libraries

Libraries can claim your location and/or add new locations

  • give each feature of your library a location (cafe, DVD collection, reference desk, etc) to promote those services to people on Foursquare
  • gives you the opportunity to run promotions
  • engage with patrons, award the mayor
  • use tips, descriptions, photos, and tags to share information
  • update incorrect user-generated information


Where are You? Locations and Library Applications - Jason Clark

How does location matter for libraries?
Content isn't just enough anymore - now the context is also important (about 50% of Google searches have some geographic component). Neat mashup: Wildlife near you (plotting flickr photos on a map to show animals in your area)

Library applications

  • Mapping (give context in a snapshot)
  • Check-in like Foursquare - Darien Library gives a totebag to patrons who check in
  • Crowdsourcing geo information - maps.nypl.org allows people to overlay historical infomration on current city maps, and also allow people to correct errors
  • Local interest apps - San Jose WolfWalk historical walking tour of campus

Getting Started - Tools

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