or, The Hitchhiker’s Guide to Fear and Loathing at a Public Library Reference Desk

Cross-Branding the Library Symbol

   July 7th, 2015

My pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).

Everyone knows the traditional library symbol...


Here's one to get us attention during the comic book movies trend...


And one to appeal to athletes...


The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...


And of course one for coffee drinkers...


And again for coffee drinkers who like a creepy face...


I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.

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9 Responses to “Cross-Branding the Library Symbol”

  1. Casey Says:

    I just wish the icon/logo didn’t remind me so much of a toilet 🙁

  2. Moe Says:

    Great logos!
    Casey just burst my bubble… I will never see the logo the same ever again.

  3. Alex Zealand Says:

    These are great – I shared several on our tumblr: http://arlingtonvalib.tumblr.com/post/123479787781/reader-logos-with-extra-personality-created-by

  4. Brian Herzog Says:

    @Casey: sigh, now that you say that, it kind of does look like (the top half) of a guy enjoying his morning paper and constitutional. Thanks.

    @Moe: thank you, and I’m with you. Thanks again, @Casey.

    @Alex: that’s awesome – thanks!

  5. looloolooweez Says:

    These are fantastic. Would you consider allowing us to make buttons out of these at our next teen group meeting? (We just got a new button maker.)

  6. Benjamin Kalish Says:

    I love the superlibrary logo!

  7. Brian Herzog Says:

    @looloolooweez: of course – I hope they come out well.

    @Ben: thank you. See, this is what I get up to instead of writing WordPress plugins.

  8. Emma Says:

    The superman one is particularly timely since this year’s summer reading theme is “Every Hero Has a Story”!

  9. Brian Herzog Says:

    @Emma: oh, you’re right – nice catch. I even thought about that while I was writing the post and then promptly forgot. And of course, Superman has one of the best stories!