Cross-Branding the Library Symbol
July 7th, 2015 Brian HerzogMy pre-library background is in marketing, so branding and logos and things are never far from my mind. Over the July 4th weekend, I took the opportunity to throw together some library versions of famous logos (that is, I was too lazy to get off the couch one day so this was a way to entertain myself).
Everyone knows the traditional library symbol...
Here's one to get us attention during the comic book movies trend...
And one to appeal to athletes...
The straight-backed posture above seemed too static, so here's the same thing with some forward energy (or the reader just to a good part in Fifty Shades of Grey...
And of course one for coffee drinkers...
And again for coffee drinkers who like a creepy face...
I still like my "I Library" idea too, but it never really took off. Of course, my favorite cross-branding is the one in my site's header image, but that Superman one turned out pretty well too.
